Guiding Your Property Journey with Clarity and Confidence

Hi, I'm Alfa Chua. I help clients navigate important property decisions with practical guidance, market insight, and a people-first approach.

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About Alfa Chua

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Alfa Chua Senior Marketing Director | ERA Realty Network Pte Ltd | CEA License: R041553J

Alfa Chua is a Senior Marketing Director with ERA Realty Network, one of Singapore's leading real estate agencies, specializing in new launch developments, resale, and rental across the island. With a career built on consistent, top-tier performance, Alfa has earned over 30 industry awards and accolades — including multiple TOP GUN ELITE honors, Asia Pacific Elite Awards, Service Excellence recognitions, and placement among ERA's Top Achievers, most recently Top Gun Elite (Q2 2026) and Top 400 Achievers (Q2 2026).

Fluent in English and Mandarin, Alfa serves a broad base of local and multicultural clients, guiding them through every stage of their property journey — from new launch opportunities to long-term asset progression and legacy planning. Known for a client-first approach, Alfa has been actively involved in flagship new launch projects such as The Serra Residences, Thomson Reserve, Grand Dunman, and Lucerne Grand, offering clients timely insight into Singapore's fast-moving property market.

Driven by the belief that property is both an investment and a foundation for the future, Alfa is committed to helping clients build wealth with confidence, backed by data-driven advice and genuine, attentive service.

Reach Alfa Chua at +65 9152 8208 or via newlaunch-sin.com.

How I Can Help

  • Buying a Property
  • Selling a Property
  • Renting & Leasing
  • Upgrading & Investment

Recognition & Achievements

TOP GUN ELITE

Q2 2026

TOP 400 ACHIEVERS

Q2 2026

TOP GUN ELITE

Q1 2026

SERVICE EXCELLENCE

Annual 2026

STAR TAGGER

Annual 2025

TOP ACHIEVER THE MYST

Annual 2025

TOP 20% ACHIEVERS

Annual 2025

GROWTH AWARD (EMERALD)

Annual 2025

SERVICE EXCELLENCE

Annual 2025

TOP GUN ELITE

Q2 2025

TOP TAGGER BY PROJECT CATEGORY

Annual 2025

TOP 700 ACHIEVERS

Annual 2024

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About ERA

Backed by one of Singapore’s leading real estate agencies, clients benefit from trusted expertise, a strong network, and professional support across every stage of the property journey.
8800+
Agents in ERA
44
Years in Singapore

First Agency
Listed on
SGX Mainboard
Best Customer Service
2025/2026
ERA
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Upcoming Events & Showcases

Property Investment Masterclass 2027

Property Investment Masterclass 2027

Wed 7 Apr 2027, 09:00-18:00

Marina Bay Sands

Price: $388
*ERA VIP
members enjoy an exclusive promo code for $88. Sign up now! 

Property Investment Masterclass (PIM) is your fast track from curious to confident. In two power-packed days, cut through the market noise and get a clear, step-by-step playbook: how to read real signals, time your entry/exit like a pro, and turn your home into a springboard for a resilient property portfolio.

Expect high-energy sessions, live demos, and real case studies you can apply. Walk out with a personalised action plan, so you know exactly what to buy, when to move, and how to manage cashflow without guesswork.

If you’re ready to level up for 2027 and beyond, this is the room. Seats are limited for maximum interaction. 

(*NTUC members can claim up to 50% of the unfunded course fee via UTAP! Click here to sign up now! T&Cs apply.)

Register Now
USP | Listing Presentation Masterclass: Guaranteed Framework for Success by AGDD Donny Lee

USP | Listing Presentation Masterclass: Guaranteed Framework for Success by AGDD Donny Lee

Mon 16 Nov 2026, 10:00-17:00

ERA APAC CENTRE, AUDITORIUM

Ever feel like your presentations aren’t making the impact to secure your exclusive? 

Ready to acquire the art of persuasion?

Look no further! 

AGDD Donny Lee, with his award-winning experience, is here to share his easy-to-follow, proven strategies for delivering the Ultimate Sales Presentation and secure your exclusively seamlessly.

In this game-changing session, you’ll:
✅Effortlessly turn objections into agreements
✅Learn how to lock in exclusive listings in minutes
✅Make your presentation so good that clients can’t say no!

Don’t settle for "no." Sign up now and start getting the YES you deserve! Let's go!

Register Now
Your Next Real Estate Breakthrough Starts Here: Start Strong. Grow Further.

Your Next Real Estate Breakthrough Starts Here: Start Strong. Grow Further.

Wed 4 Nov 2026, 19:00-21:00

ERA APAC CENTRE, ARDMORE ROOM

New to real estate or experienced but ready for bigger results?

Join our Success Seminar with Rayne Chua and her leadership team. Discover practical ways to create opportunities, win clients and build a sustainable business.

Walk away with:
✅ A clear growth plan: Know your next move, from getting started to scaling up.
✅ Stronger client opportunities: Sharpen lead generation, personal branding and conversion.
✅ Support to move faster: Turn effort into results with mentorship, systems and team platforms.

Learn directly from:
♦️ Rayne Chua | Advisory Group Division Director
Leader of 100+ Trusted Advisers, empowering agents through mentorship and proven systems.
♦️ David Ho | Senior Division Director
Over 10 years of experience in property advisory and building a sustainable business.
♦️ Gary Lim | Senior Division Director
Championing continuous improvement and smarter business growth.
♦️ Thea Ng | Division Director
Realtor and mindset mentor helping others move forward with confidence.

Make 2027 your breakthrough year. Join us and take your next step.

Register Now
How I Achieved $270,000 in My First Year in Real Estate: Building a Business at My Own Pace

How I Achieved $270,000 in My First Year in Real Estate: Building a Business at My Own Pace

Tue 3 Nov 2026, 19:00-21:00

ERA APAC CENTRE, ARDMORE ROOM

What if you could build a successful real estate business without having to rush the process?

At this Success Seminar, hear from our speakers on what it takes to build a business at your own pace and create a strong foundation for long-term success.

What you’ll take away:
✅ The foundation: Why $270K wasn’t luck
✅ Building at your own pace: Systems over hustle
✅ The path forward: Turning year one into a career

From your first year to the years ahead, discover how to approach your real estate journey with greater clarity and confidence.

Learn directly from:
♦️ Jasmine Chan – Senior Executive Group Division Director (SEGDD)
A sought-after mentor known for helping new agents gain clarity, confidence and real results through practical coaching and structured guidance.
♦️ Christopher Ng – Executive Group Division Director (EGDD)
A multi-millionaire achiever and exceptional team leader who has developed a unique framework that continues to drive teams to achieve incredible milestones. 
♦️ James Kong – Marketing Director (MD)
A Top 50 Achiever and Certified Asset Progression Strategist who combines strong market knowledge with a strategic approach to real estate.
♦️ Rekael Das – Marketing Director (MD)
An experienced realtor with expertise in asset progression, bringing a people-first approach and practical insights to building a rewarding career in real estate.

Register Now
BUILDING A REAL ESTATE BUSINESS THAT LASTS

BUILDING A REAL ESTATE BUSINESS THAT LASTS

Mon 2 Nov 2026, 20:00-22:00

ERA APAC CENTRE, ARDMORE ROOM

🔥 How do you keep winning when the market keeps changing? 

Some months are great. Others are quieter. Markets change, leads come and go, but a strong real estate business should be built to last through it all. 

At this Success Seminar, hear from four leaders as they share how they generate leads, stay consistent and adapt their strategies to keep their business moving through different market conditions. 

What you’ll take away: 
✅ The Lead Generation Engine – How top agents consistently create new leads instead of waiting for business to come. 
✅ The Consistent Achiever Blueprint – The systems, habits and strategies that keep your pipeline moving through every market cycle.  
✅ How to Win Through the Ups & Downs – How to stay relevant, adaptable and profitable — whether the market is booming or slowing down. 

This seminar is open to external and brand-new agents. 

Whether you’re new to real estate or looking to build a more consistent business, come discover what it takes to build a career that lasts. 

Seats are limited. Register now! 

Learn directly from: 
♦️ Tracy Teo, Senior Director of Agency 
A seasoned leader who champions sustainable success through strong fundamentals, personalised strategies and holistic mentorship. 
♦️ Ryan Lee, Group Division Director 
A dedicated mentor who helps agents build strong foundations, consistent lead pipelines and the systems to succeed independently. 
♦️ Evon Ng, Senior Marketing Director 
A fast-rising achiever who turned focused marketing and consistent execution into rapid success in real estate. 
♦️ Yu Tianxin, Marketing Manager 
A young achiever who built strong momentum early in her real estate career and achieved Million Dollar Club within her first year. 

Register Now
Realty Talk | Reading The Signals: Making Your Move Before 2026 End

Realty Talk | Reading The Signals: Making Your Move Before 2026 End

Thu 29 Oct 2026, 20:00-21:00

As 2026 heads into its final stretch, Singapore’s property landscape continues to evolve, with new signals and developments shaping what lies ahead.

Join CEO Marcus Chu and KEO Eugene Lim as they unpack the latest market movements, share their perspectives on where things are heading and explore what these developments could mean for your next property move.

Key takeaways:
✔️ What is the 3Q 2026 data telling us?
✔️ What are the latest launches and land bids signalling us?
✔️ What are your next moves before the year ends?
 

Register Now
地价先行 · 房价未满 - 现在上车是否踩在高点? 短期回调是否值得等待

地价先行 · 房价未满 - 现在上车是否踩在高点? 短期回调是否值得等待

Thu 22 Oct 2026, 20:00-22:00

随着地价持续变化,了解其对未来房价的影响,是把握长期置业价值与投资机遇的关键。

Thomson Reserve,2026年最后一批大型新盘之一!项目坐落于成熟的汤申上段(Upper Thomson)住宅区,规划共1,268个住宅单位,汇聚便捷交通、优质学府及丰富的休闲生活设施。

诚邀您参加本次ERA中文座谈会,由GDD Tony Yun与SMD Vivienne Zhou深入解析地价与房价走势、市场入场时机,以及Thomson Reserve的核心置业价值。

💡 本次座谈会您将了解:
✅ 地价如何影响未来房价走势
✅ 现在入场还是等待潜在的短期价格回调
✅ Thomson Reserve的核心优势与当前入场价值

👉 立即报名,深入了解Thomson Reserve的置业价值与投资机遇!  

Land Prices Rise, Property Prices Have Yet to Catch Up
Are You Buying at the Peak?
Is It Worth Waiting for a Short-Term Pullback?

As land prices evolve, understanding their impact on future home prices is key to identifying opportunities with long-term value.

Introducing Thomson Reserve, one of 2026's final major new launches. This landmark 1,268-unit development in Upper Thomson brings together excellent connectivity, proximity to reputable schools and extensive lifestyle facilities.

Join GDD Tony Yun and SMD Vivienne Zhou in this exclusive ERA Chinese Consumer Seminar as they unpack land and property price trends, market timing and Thomson Reserve's value proposition.

💡 In this session, you'll gain insights into:
✅ How land prices could shape future property prices 
✅ Whether to enter now or wait for a potential price pullback
✅ Thomson Reserve's key advantages and current entry value 

👉 Register now and discover the value and opportunities at Thomson Reserve!

Register Now

Frequently Asked Questions

Find answers to common questions about buying, selling, renting, financing, and navigating the property market.

Your upfront budget may include the down payment, Buyer’s Stamp Duty (BSD), Additional Buyer’s Stamp Duty (ABSD), legal fees, valuation fees and renovation costs. The amount payable depends on the property type, purchase price, loan amount, citizenship and number of properties you own. CPF savings may be used for eligible purchases, subject to prevailing CPF rules and limits.

Let's Start with a Conversation

Alfa Chua

Alfa Chua

SENIOR MARKETING DIRECTOR

CEA Registration No. R041553J

+65 9152 8208


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